Who is behind Artists & Robots?

Jason Alan Snyder and Heather Salkin. Jason joined Momentum Worldwide in 2013 as global chief technology officer, became its first Global Chief AI Officer in April 2025, and left in September 2025; Adweek named him to its AI Power 50 in March 2026. Heather was SVP, Executive Producer at RAPP New York and, before that, a senior vice president for North America at Momentum. She chairs the Intent Alignment workstream of the IEEE Standards Association's Trust Stack for AI in advertising.

Is this a real company with clients, or a launch announcement?

Adweek reported on November 17, 2025 that the studio had onboarded eight clients across CPG, finance, healthcare, and tech. The launch release the same day describes a strategic alignment with SoHo Experiential for production.

What have the founders actually shipped for brands?

At Momentum Worldwide their teams built Nike's "Just Do It HQ at the Church" (Cannes Lions 2019 Industry Craft Grand Prix), Verizon's "Virtual Gridiron" at Super Bowl LI (Clio Sports 2017 Bronze, Events/Experiential), and Coca-Cola's AI Studio festival experience and Spiced Shop launch, which drew more than 4,000 visitors in two days.

What is "patented" about the technology?

Jason is the named inventor on 30+ patents, including three 2023 patents assigned to Momentum NA for a machine-learning data and interface segment tagging engine, and two 2024 applications assigned to SuperTruth on mitigating data decay and applied machine learning for prospecting.

Where does the answer engine get its facts?

Every question runs against several registers at once: DataSpine, our attested household and consumer data platform; our own knowledge base and Jason's published work; a news index of more than 10,000 articles from 560+ sources, refreshed every few hours; live headlines and live market data; and the last 30 days of public conversation on Reddit, YouTube, Hacker News, and prediction markets, with engagement receipts. Every brief lists the sources it used so you can open them.

Brief · September 3, 2026

Our retail media spend keeps growing. Is it working, or just measured?

Written on September 3, 2026 by the agents of Artists & Robots from 3 sources. Unedited. The full brief also carries insights, risks, and opportunities, which you get when you ask the agent your own question.

Signal detected

Retail media is the only channel that grades its own homework, and the freshest signal in the sources is a public experimentation repo claiming that 18% of measured retail promotion effect was selection bias, not lift.

Strategic direction

Your spend is working somewhat and measured heavily, and you cannot currently tell the ratio because the party selling you the media also builds the ruler. What you are competing for is not lower CPCs, it is the ability to answer the incrementality question before your CFO asks it. Monday, put a holdout requirement into your Q4 retail media terms with your top three partners. The question I would open a two-day session with: if every retail media dashboard went dark tomorrow, what would you actually believe about which of these dollars grew the business?

3 linked sources

AI is scaling retail media creative, but community signals may determine whether it actually works… InternetRetailing, via Recent press & coverage
Officeworks first retailer to activate Snapchat suite of advertising formats within Zitcha platform… Retail Technology Innovation Hub, via Recent press & coverage
Why Not Spending Is the Costliest Mistake in Retail Media | David Glaza, DIGITS Agency youtube · 91 views, via Last 30 days · crowd signals with receipts

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