Heather Salkin on the Agency Brand Problem at Advertising Week New York

On October 6, 2026, Heather Salkin joined "The Agency Brand Problem" at Advertising Week New York, on the Marketplace Stage. The question was one agencies rarely turn on themselves: how should an agency think about its own brand when every competitor claims strategy, creativity, and innovation in the same breath.

Heather spoke alongside Mitch Bennett of Guesthouse and Mick Sutter of Worst Kept Secret, with Cecilia Garzella of Campaign US moderating. Her own preview said it plainly: agencies can spend all day helping other people's brands, and naming their own company is a different story.

Sources: Artists & Robots on LinkedIn, the room recap and Heather Salkin's own post before the panel. Follow Heather on LinkedIn for the next one.