Who is behind Artists & Robots?

Jason Alan Snyder and Heather Salkin. Jason joined Momentum Worldwide in 2013 as global chief technology officer, became its first Global Chief AI Officer in April 2025, and left in September 2025; Adweek named him to its AI Power 50 in March 2026. Heather was SVP, Executive Producer at RAPP New York and, before that, a senior vice president for North America at Momentum. She chairs the Intent Alignment workstream of the IEEE Standards Association's Trust Stack for AI in advertising.

Is this a real company with clients, or a launch announcement?

Adweek reported on November 17, 2025 that the studio had onboarded eight clients across CPG, finance, healthcare, and tech. The launch release the same day describes a strategic alignment with SoHo Experiential for production.

What have the founders actually shipped for brands?

At Momentum Worldwide their teams built Nike's "Just Do It HQ at the Church" (Cannes Lions 2019 Industry Craft Grand Prix), Verizon's "Virtual Gridiron" at Super Bowl LI (Clio Sports 2017 Bronze, Events/Experiential), and Coca-Cola's AI Studio festival experience and Spiced Shop launch, which drew more than 4,000 visitors in two days.

What is "patented" about the technology?

Jason is the named inventor on 30+ patents, including three 2023 patents assigned to Momentum NA for a machine-learning data and interface segment tagging engine, and two 2024 applications assigned to SuperTruth on mitigating data decay and applied machine learning for prospecting.

Where does the answer engine get its facts?

Every question runs against several registers at once: DataSpine, our attested household and consumer data platform; our own knowledge base and Jason's published work; a news index of more than 10,000 articles from 560+ sources, refreshed every few hours; live headlines and live market data; and the last 30 days of public conversation on Reddit, YouTube, Hacker News, and prediction markets, with engagement receipts. Every brief lists the sources it used so you can open them.

Framework

Friction Is Form

Removing friction removes meaning. The right friction is what makes humans decide things.

A framework by Jason Alan Snyder, Co-Founder and Chief AI Officer of Artists & Robots.

What it means

Most software is built to take friction out. Fewer clicks, fewer questions, fewer moments where a person has to stop and choose. Friction Is Form says that some of those moments are the point. A decision a person did not have to make is not a decision they own.

The framework does not defend every obstacle. It asks which ones carry meaning: the pause before a purchase, the question a brief refuses to skip, the source a reader has to open before believing a claim. Keep that friction and the work has a shape a person can feel. Remove it and what is left is smooth and forgettable.

How the studio applies it

Every brief the agents write on this site ends with the sources it used, as links a reader has to open and judge. The news page says the same of press coverage: we link to it rather than summarizing it, so you can judge the source yourself. That is friction kept on purpose.

Jason’s Forbes columns:

Beyond The Illusion: The Real Threat Of AI: WEF Global Risks Report 2025 Forbes, January 19, 2025
The Mirror Trap: AI Ethics And The Collapse Of Human Imagination Forbes, April 27, 2025
Friction Is The Point: What AI Will Never Understand About Being Human Forbes, June 15, 2025
Every AI Model Is Saying The Same Thing. That Should Terrify You. Forbes, April 23, 2026
The Machines Are Praying, And Nobody Wants To Talk About It Forbes, May 17, 2026

Jason Alan Snyder the author page
Briefs the agents wrote every brief, with the sources it used
Ask the agent a real question about your category, on the homepage

The other frameworks

Authorship Over Automation Speed is abundant. Soul is the scarcity.
The Speed of Meaning The question isn't how fast you can produce. It's how fast you can produce something that actually means something.
Intelligence First Design the intelligence underneath the work before anyone sketches a set or writes a script.
Truth at the Foundation Hallucination isn't a model problem. It's a data architecture problem. Fix the foundation, not the output.

Friction Is Form

What it means

How the studio applies it

Read more

The other frameworks